The company uses the slogan "Never Settle" in its marketing, and its phones come with top components from foreign suppliers such as Qualcomm, Sony, Corning and Japan Display Inc.
Moreover, the Chinese company also heralds the arrival of more quality phones that won't break the bank. "I think in every industry, the innovation has been about how to deliver a better product at a lower price," Pei said. "The smartphone industry will be the same."
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