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China's Baidu fends off new rival in search market turf war

Michael Kan | Aug. 30, 2012
Baidu's dominance in China has been the target of a new search engine in the nation that has led to a turf war between it and local firm Qihoo 360, with search results and page redirects sparking the dispute.

Another challenge could be possible lawsuits. Zhao Zhanling, a legal expert on China's IT law, said Qihoo 360's search infringes on Baidu's intellectual property by allegedly stealing Baidu's search results for its own gain. Baidu could also sue the company for competing unfairly, since its unclear how much of Qihoo 360's search service relies on its own resources, and that of its competitors.

 

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