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Cheap mobile subscriptions the bait as Euro operators become more aggressive

Mikael Ricknäs | March 27, 2015
Consumers seem to be coming out on top as a growing number of European telecom and cable operators offer discounted mobile subscriptions as a bonus for choosing other services.

We have not seen the end of it, according to Pescatore, who expects a few more big announcements later this year.

For example, Pescatore thinks that Vodafone should acquire U.K. TV and broadband provider Sky. Also, for Hutchison Whampoa, the parent company of U.K. mobile operator Three, it makes sense to set its sights on a TV and broadband provider after it has acquired O2.

What all of these deals mean for consumers remains to be seen. So far, there are few signs they would result in price hikes. BT's plans show there is a willingness to compete aggressively on pricing. However, a multitude of different triple and quad play offerings likely won't make it any easier for consumers to find the best deals.

 

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