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Channel faces direct sales 'mega-trend': Philip Cronin

Brian Karlovsky | Dec. 18, 2013
Intel veteran Philip Cronin says channel faces an evolution, rather than 'critical inflection point'

"Partnering — it's been around a long time. It's never been easy, but it's as important today as it has been for the past 40-plus years of Intel's history — arguably more so.

"The good news is that Intel has experience and expertise in this space — and trust.

"Our partners are open to our insights and leadership. The opportunity is there — it's up to us to step up and take it."


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