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Celcom Axiata, 11street ecommerce platform goes live in Malaysia

AvantiKumar | April 28, 2015
Korean 11street's US$10M investment to draw new Malaysian sellers online launch is witnessed by the Korean Ambassador in Kuala Lumpur.

11street goes live in Malaysia 

Photo - (From left) So Jin Woo, Chief Executive Officer of SK Planet; Hoseok Kim, CEO, 11street; and Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad.


The Malaysian edition of Korean ecommerce platform 11street has gone live at an official launch in Kuala Lumpur's Nu Sentral Shopping Centre on Friday, 24 April 2015.

During the launch, which was witnessed by His Excellency Cho Byungjae ambassador of the Republic of Korea to Malaysia, 11street chief executive officer Hoseok Kim said that Malaysia's latest e-mall "promises to be a trustworthy and convenient online shopping platform for local consumers looking for quality products at competitive prices."

"With an established global presence, one of the key differentiators of 11street is a good mixture of local and global brands, whereby buyers can enjoy shopping for high quality products not only from local sellers but also from credible sellers worldwide," said Kim.

"We are committed to bring on-board the latest and the most popular products from the overseas markets, especially Korea and other Western countries, to enrich the local consumers' shopping experience at competitive prices."

"We recognised that in recent times, local customers are hard-pressed due to a combined effect of the recent general price increases as well as the rising costs of living," he said.   "To offer our customers a stress free and enriched shopping experience affordably, we will be the first online marketplace in Malaysia to offer lowest price guarantee under the 'SHOCKING DEALS' section of our service that will enable local customers to continue enjoy shopping while saving more."

"At the same time, 11street has included additional product verification layers to ensure all products' authentication as part of our effort to be a trustworthy online shopping platform and to protect our customers from counterfeit," said Kim, adding that 11street in Malaysia was hosted by Celcom Planet, a joint venture between Celcom Axiata and Korean e-commerce provider SK Planet.

Celcom Axiata chief executive officer, Dato' Sri Shazalli Ramly, said: "Leveraging on 11street's platform and operations know-how, coupled with Celcom's experience and local customer knowledge, we are confident that this collaboration will be successful as it signifies our commitment to enrich our customer's digital experience."

The launch of the ecommerce site, a culmination of a US$10 million investment by Korean ecommerce platform firm 11street, also intends to attract Malaysian small and medium businesses online. SK Planet president and chief executive officer Jinwoo So said:  "We are excited and delightful with the launch of 11street in Malaysia. With our proven track records in e-commerce business gained from Korea, Turkey and Indonesia, we look forward to deliver a unique and engaging shopping platform well optimized to the local market."

11street also introduced its two new official ambassadors, Lee Min Ho, a South Korean actor, and Malaysian film actress Emily Chan at the launch. 11street's Kim said: "The appointments of the two brand ambassadors specifically for the Malaysian market clearly demonstrated our commitment to offer local consumers a pleasurable and satisfying online shopping journey."


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