Philippines carrier Cebu Pacific has entered an exclusive commercial agreement with Abacus, a travel technology provider, in an effort to fend off strong competition from other airlines flying between the Peninsula and Manila, Cebu and Clark hubs.
Under the agreement, Cebu Pacific will be harnessing the power of Abacus' Korean distribution grid to target the influential business to business (B2B) channel as well as provide them with tactical low cost fares.
The agreement capitalises on the burgeoning Korean inbound traffic. According to market research firm Euromonitor International, Korea saw 1.17 million arrivals last year, and this figure is this expected to rise to 3.8 million by 2017.
"Of the 24 international routes we fly from the Philippines, the services to South Korea are among the most important, strategically," said Candice Iyog, VP Marketing and Distribution for Cebu Pacific. "This partnership with Abacus means we can focus on offering the best fare bundles vital to travel agents across the Peninsula, encouraging more travellers to experience our airline."
Cebu Pacific content will be available to Korean Abacus users from this month.
Sign up for CIO Asia eNewsletters.