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CDOs in scarce supply at large global companies

Clint Boulton | Jan. 8, 2016
Only 6 percent of the top 1,500 global companies have chief digital officers, says consultant PwC. But it doesn’t matter, as the role is largely transitional in nature and the CIO continues to rule IT.

Ultimately, Curran suspects the CDO role will slowly fade, much like ecommerce vice presidents were pulled out as standalone positions before being rolled back into IT 15 to 20 years ago, as it dawned on CEOs that ecommerce was simply a new sales channel. "We'll get more CDOs over the next couple of years and then it will start tapering off once the early adopters figure it out," he says.

 

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