According to IHS, Android Auto will outpace CarPlay in deployments through the year 2020.
Both Android Auto and CarPlay are expected to be deployed in at least 100,000 vehicles this year, according to Bird. However, over the next six years, Android Auto will see a 179% annual growth rate, while Apple's CarPlay will see a 165% annual growth rate.
In 2020, Android Auto will be deployed in 40 million cars versus 37 million for CarPlay, Bird said.
"Open-source" middleware platforms, such as MirrorLink, OAA and GENIVI will also take up a much smaller share of the smartphone/infotainment system integration market, according to IHS.
Unlike CarPlay and Android Auto, which enable integration only with iOS and Android devices, open-source standards such as MirrorLink can also handle Android, Windows and Blackberry phones.
"For MirrorLink, we only see 3 million in 2016," Bird said. "That's just because of the popularity of iOS and Android."
Android Auto's navigation interface (Image: Google).
Just as with native vehicle infotainment apps, CarPlay-enabled and Android Auto-enabled apps can be controlled by voice, through a car's built-in touchscreen or by steering wheel-mounted controls.
The middleware is part of the head-unit or infotainment system that interfaces to the middleware in Android or iPhone smartphones.
While some companies are pushing the envelope to release their middleware this year, others such as Toyota are targeting a 2015 release.
"So it just seems like part of it is different strategies...or just simple product delays," Bird said.
Sign up for CIO Asia eNewsletters.