Nevertheless, SAP's Kumar believes gamification is becoming so central to the design of software that the term will actually fade away over the next few years.
"Today we measure a design by how effectively and efficiently it allows a user to do a task, and how satisfied they are when they complete it," she said. "In the future, we will consider if the user is motivated to do the task in the first place, and how we can encourage and incentivize this motivation. This is the essence of gamification."
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