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CA Technologies hedging bets on mobile app economy

Allan Swann | May 16, 2014
Channel strategy will be revised to fit, additional Oz staff hiring has begun.

CA Technologies has already announced alliances with companies such as Sentia, Deloitte, HP and Accenture. It is currently working with a further partners go-to-market, each of which specialise in different areas.

The company has been at pains to be as collaborative with its partners as possible, allowing them access to all the company's whitepapers from overseas, and other measures, such as allowing local sellers access to its US Salesforce database, and whitelisting tools, which also helps for local marketing teams.

CA is also looking to boost its reseller community ties by holding 30 events this financial year, where it allows partners to network and look at reference case studies and solutions, to help better understand its products.


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