Bring Your Own Device (BYOD) and mobile device management (MDM) is driving security growth within the mobility space, according to Kaspersky Labs A/NZ managing director, Andrew Mamonitis.
BYOD and MDM has been a pain point for many IT managers for the past few years and its wave of expectations has reached the point where businesses need to allow third person devices into their networks, Mamontis said.
"It's a matter of how you manage and secure those devices. When you have a CEO and management bringing their devices in, you can't stop them from doing so," he said.
Mamontis mentioned the adoption of these focus areas had given rise to an increase in malware threats.
He said the anti-malware and endpoint security vendor sees more than 200,000 new malware threats every day.
"It's come to the stage where we are struggling to keep up with the number of malware coming in. Out of these threats, malicious programs specifically targeting mobiles is more than 35,000 and growing fast -- and the number one target is through applications," Mamontis said.
With the rising number of the workforce becoming mobile, he stressed the importance of having advanced mobile security.
"62 per cent of employees are already mobile and this will grow to 85 per cent in 2015 but 75 per cent of these employees have no regard for IT security on their mobile devices."
In an attempt to curb mobile malware and meet the BYOD security demands of Australian enterprises, Kaspersky Labs has launched its new generation Kaspersky Endpoint Security for Business (KESB).
The solution includes anti-malware, mobile security, data encryption, endpoint control tools and systems management capabilities.
Kaspersky is targeting this product at the SMB sector.
"SMBs typically don't have a lot of resellers as they don't usually have an IT department. Having the one console platform and being able to see everything within one management platform will be a big benefit to them," Mamonitis said.
He also claims the solution will catapult the company to provide opportunities within the corporate and enterprise sectors.
"In the past, where we may not have ticked all the checkboxes in terms of functionality, we can meet all of those demands now," he said.
Sign up for CIO Asia eNewsletters.