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Buy a Surface Pro 3, get it at summer's end

Gregg Keizer | May 23, 2014
Microsoft may have unveiled new tablets to preempt Apple's expected June announcements.

Microsoft Wednesday kicked off pre-sales of its new Surface Pro 3 tablet, but some of those orders won't be fulfilled until the end of summer.

The interval between introduction and availability for the Surface Pro 3 was both in line with and longer than Microsoft's practice for the laptop replacement's previous editions.

Of the five models Microsoft introduced Tuesday, two — the Intel Core i5-powered configurations with 128GB or 256GB of storage space — will ship next month in the U.S. and Canada. Those models, which list for $999 and $1,299, will ship June 20 and go on sale in the company's own retail stores as well as others. Microsoft will deliver the $130 Surface Pro Type Cover, a new keyboard sized for the larger Surface Pro 3, on the same day.

The other three models, including the entry-level $799 Core i3 with 64GB of storage space, and the two with the Intel Core i7, will not ship or hit retail in the U.S. and Canada until Aug. 31, more than three months from now. That's also when Microsoft will begin shipping and start selling all of the Surface Pro 3 models and accessories in 26 other markets, including the U.K., China, France, Germany and Japan.

Those schedules are similar to and different from past editions.

The original Surface Pro, for example, was finalized with pricing and specifications in late November 2012, and shipped in early February 2013, a stretch of about 10 weeks. But the second-generation Surface Pro 2, unveiled in September 2013, went on sale six weeks later.

For those who thought Microsoft jumped the gun with its rollout, Ross Rubin, principal analyst at Reticule Research, had an explanation.

"Announcing the Surface Pro 3 prior to WWDC [Worldwide Developers Conference] but also in advance of its shipping would be one way to get in front of Apple's early June announcements," Rubin wrote in an email reply to questions. "In fact, [Panos] Panay even referenced rumors that Apple was going to add support for simultaneous app viewing on the iPad."

As Rubin said, Apple's developer conference, WWDC, is just around the corner: The confab kicks off June 2, less than two weeks from today, with a keynote where company executives, including CEO Tim Cook, will almost certainly trumpet the new iOS 8 and the latest version of OS X.

Panay, the head of Microsoft's Surface team, did make a subtle reference to rumors that iOS 8 may break with tradition and include a split-screen mode for the iPad. iOS has never let two apps display simultaneously; instead, each app appears in a full-screen mode, and interaction between apps is clumsy and limited.


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