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Brocade Malaysia advances its 'Effortless Network' vision

AvantiKumar | April 17, 2013
With the introduction of Brocade's HyperEdge technology, the company's Malaysia country manager explains the benefits offered to enterprise and campus networks with its ‘Effortless Network.’

Sean Ong - Brocade (new pic) modifiedPhoto - Sean Ong, Country Manager, Malaysia, Brocade.

Following the global announcement of networking solutions provider Brocade's HyperEdge technology and campus LAN (local area network) switches, the company held an analyst and media meeting in Kuala Lumpur to explain why its 'Effortless Network' architecture will simplify, automate and enhance campus LAN-based applications such as unified communications.

Brocade Malaysia country manager Sean Ong said the Effortless Network vision, announced last year, is underpinned by three objectives:

- To provide simplified and automated access layer networks to reduce operational overhead and to allow IT managers to better meet business demands in real time;

- To provide scalability to cope with forthcoming applications and trends such as BYOD (bring your own device), and VDI (virtual desktop infrastructure) in the next 10 years;

- To offer enterprise-level functions at reduced cost.

In addition to two new products - ICX 6430 and 6450 - to the Brocade ICX switch family, Ong said consolidated management allowed for the management of the entire switching layer as if it were a single device, which reduced costs and time as well as help to meet compliance standards.

He added that mix-and-match stacking allowed network managers to build a stack of edge switches that delivered both basic connectivity and premium services at cost points never before seen.

By mixing premium and entry-level switches within a single stack, entry-level switches use all of the feature richness of the premium switches in the stack, said Ong. "This helps network managers build stacks for less cost as well as provide loner life than other offerings in the market today. As the network changes, premium switches can complement existing entry-level switch services, which avoids a 'rip-and-replace' process."

He added the whole family of Brocade ICX switches was HyperEdge-capable and allowed for easy upgrades well into the future.

HyperEdge technology will be available through a software upgrade next year on the stackable switch portfolio. The Brocade ICX and Brocade FCX switch families are available from Brocade as well as its channel partners.


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