Brandscreen, a DSP (Demand Side Platform) and Real Time Media Buying Platform in Asia, recently announced a partnership with Baidu Exchange Service (BES).
As part of the collaboration, Baidu's inventory will be made available via real time bidding (RTB) on the Brandscreen media buying platform. Media buyers will thus have access to a wide pool of RTB-enabled online display ad inventory across China and the Chinese-speaking world.
Media buyers using Brandscreen will also be able to view user intention data based on Baidu behaviour/interest data. This enables media buyers to better optimise their campaigns and target their messages based on specific information such as user interests and website verticals.
"This partnership brings Brandscreen's global advertisers access to China's market. With priority access to such rich intent data, Brandscreen will be able to provide important consumer data in real time, and improve results," said Stu Spiteri, Brandscreen CEO.
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