Ezra Gottheil, an analyst with Current Analysis, said he's expecting more confusion than benefits. "I think users don't pay any attention to [top-level domains], so anything without a .com is in a back alley, hidden from view," he said. "If you want people to remember your site, you better use .com. By using a new domain, you're asking people to remember twice as much — the name plus the new domain.
"The ostensible benefit is you can get a simple url, like www.boston.bikes, but I think you're much better off sticking with .com, even if it means betterbikesofboston.com," he added. "The .com is the way to attract traffic and make it easier for your audience to find you."
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