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Bosch upbeat in Malaysia and the Internet of Things

AvantiKumar | June 27, 2014
As well as being the third-largest revenue generator in Southeast Asia, Malaysia is also home to the development of new technologies that have been adopted for the global market.

Bosch in Malaysia modified 

Photo - (From left) Michael Goh, Head of Department for Automotive Aftermarket; Martin Hayes, President of Bosch Southeast Asia and Managing Director of Bosch Malaysia; and Dr. Harald Dirsch, commercial managing director of Bosch's Car Multimedia division in Malaysia showing the locally produced eCall Emergency Calling System.


Bosch has maintained steady growth in Malaysia, said the German technology and micromechanical sensors (MEMS) specialist during its annual media conference held in Petaling Jaya recently.

As well as being the third-largest revenue generator in Southeast Asia, Malaysia is also home to the development of new technologies that have been adopted for the global market, said Martin Hayes, president of Bosch Southeast Asia and managing director of Bosch Malaysia.

In addition to connected technologies to increase automotive safety, Bosch also announced it expected worldwide sales growth of between 3 to 5 percent in 2014, said Hayes.

Meanwhile, total net sales in Malaysia increased by 20 percent to RM 2.9 billion (698 million Euros) in 2013. This figure includes sales of non-consolidated companies and internal deliveries to other Bosch companies, he said.

Consolidated sales to third parties in the local market registered a slight dip compared to 2012, and came to RM 485 million (116 million Euros). This was mainly due to extraordinary effects such as increased austerity that cools spending by consumers and businesses, said Hayes.

"Bosch's manpower in Malaysia increased by around 3 percent to almost 2,100 employees over the course of 2013, constituting the largest associate number in Southeast Asia with more than 45 percent," he said.

 On course for growth

"Bosch remains on the course of growth in Malaysia," Hayes said. "Our business divisions developed positively, we expect demand for our products and services to increase as purchasing power across the Southeast Asia region grows. Our figures for the first quarter of 2014 in Malaysia are very encouraging and our sales in the local market are expected to rise accordingly this year."

He said that in 2013, the Thermotechnology division more than doubled its sales in Malaysia due to project developments within the food and beverage, oleochemical, and latex industries. "The Power Tools, Automotive Aftermarket, and Drive and Control Technology divisions progressed at a steady pace. The Car Multimedia division saw a year-on-year increase of over 40 percent in sales, largely attributed to increasing global demand for in-car infotainment technologies."

"Our business divisions are delivering a wide portfolio of innovative products and solutions invented for life for the Malaysian market. Additionally, Malaysia is one of our key locations in Asia to develop world-class technologies for both the local and global markets," said Hayes.

He said, "The Connectivity Control Unit (CCU), for example, is an integral module for the eCall system developed by the Car Multimedia manufacturing plant in Penang which is already available on the European market. Based on pan-European standards, eCall is an innovative emergency system that transmits data such as location and time to centralised monitoring centres when an accident occurs. These centres then relay critical information that are triggered by sensors within the vehicle to emergency rescue services, thus reducing their response times to the scene of accident, especially in rural areas."

"Bosch is at the forefront of automotive safety with the Internet of Things (IoT), such as connecting vehicles onto the internet, which eCall is an example for," said Hayes. "Malaysia's landscape is well-suited to deploy these connected technologies. Coupled with accident preventive equipment in the vehicle such as Anti-lock Braking System (ABS) and Electronic Stability Program® (ESP), the technologies will save lives by increasing driving safety and reducing the number of accident fatalities."

Bosch has been present in Malaysia since 1923, represented by Robert Bosch, with offices located in Selangor and Penang.


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