Photo - Ivan Wen, Malaysia Country Manager, Blue Coat Systems.
Web security and WAN optimisation solutions provider Blue Coat Systems has launched a 'Business Assurance Technology' initiative, which will be led in Malaysia by its new country manager, local IT security veteran Ivan Wen.
Blue Coat Systems (Blue Coat) APAC marketing and product marketing director Jonathan Andresen said the company is rolling key investments in its 'Business Assurance Technology' offering for Malaysia, in parallel with the appointment of Ivan Wen as Malaysia country manager.
Andresen said the new initiative allows "an entirely new and unique security approach, which gives companies the capability to choose and use technologies of choice across applications, devices, data sources and more, to achieve greater continuity, agility and governance for the business."
The Business Assurance Technology strategy is extremely timely for the Malaysian market as it meets the exacting demands of local businesses that are increasingly looking to adopt a 'fully integrated IT security approach,' and one that helps trusted IT environments drive greater business efficiency, said Blue Coat Malaysia country manager, Ivan Wen.
Wen cited a recent global study, which showed that with the increase of technology choices today, businesses could increase their revenue and profit by more than 30 per cent.
Yet, security remains as the single biggest obstacle that prohibits employees to select and leverage the best technologies at hand, he said.
Photo - Jonathan Andresen, Marketing & Product Marketing Director of Blue Coat Systems APAC.
Five core centres
Wen said the Blue Coat Business Assurance Technology blueprint addresses this via five core centres of excellence:
I. Security and Policy Enforcement Centre delivers business continuity by protecting against threats and data loss.
II. Mobility Empowerment Centre extends protection and policy to users in any location on any device.
III. Trusted Application Centre enables organizations to safely deploy and consume all types of applications.
IV. Performance Centre aligns IT infrastructure with business priorities to assure network performance and optimise user experience across the extended enterprise.
V. Resolution Centre provides businesses with advanced threat protection by combining deep security intelligence and analytics.
He said another key reason that many businesses today experience security breaches is "due to the organisational gap between day-to-day security operations and advanced security operations teams."
"This gap exists because traditional security defences are only designed to detect known threats but remain largely blind to today's zero-day threats and novel-type malware," said Wen.
Blue Coat's Andresen said: "In view of this, Blue Coat also offers comprehensive Advanced Threat Protection enabling businesses to fortify the network by blocking cyber threats, proactively detecting malware and automating best practices for incident containment post intrusion."
According to Frost and Sullivan global survey (Analysis of the Asia-Pacific Secure Content Management"; July, 2013), Blue Coat in 2012 led the Asia Pacific market in Web Security market share market, added Blue Coat's Wen.
"We have great opportunity to continue increasing our local market share by helping businesses securely embrace new technology trends, such as mobility and applications, while providing a high quality user experience - all possible via the 'Business Assurance Technology' offering," he said, adding that Blue Coat Malaysia's business model is 100 percent sales and distribution via channels partners. "We will be working very closely with our local partners to positioning 'Business Assurance Technology' across industries."
Prior to joining, Ivan Wen was formerly the country manager for Sourcefire Malaysia. His IT security experiences include leading the IT security businesses of F5 Networks and HP Tipping Point in the last decade.
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