Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

BLOG: Is Microsoft breaking the law with its secret Xbox stealth marketing campaign?

Preston Gralla | Jan. 24, 2014
A stealth marketing campaign in which Microsoft is paying for Xbox One endorsements on YouTube may bring Microsoft more than a spate of bad publicity -- it could also violate Federal Trade Commission guidelines about misleading product endorsements. I've got details, including a look at the FTC regulations

This last example seems the most relevant, and it makes the Microsoft deal seem to violate the FTC guidelines. Microsoft denies any violation. But whether or not the agreement violates the guidelines, it's still wrong. When people see YouTube content not associated with an advertiser, they don't expect it to be influenced by an advertiser. Microsoft's paying people to post videos of Xbox One games and not say anything negative about the Xbox One is clearly undue influence. The FTC should investigate and Microsoft should abandon the promotion and any others like it.

Source: Computerworld


Previous Page  1  2 

Sign up for CIO Asia eNewsletters.