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BLOG: Huawei plots Samsung, Apple overthrow

John Davidson (via SMH) | March 5, 2013
Huawei wants to be the world’s biggest smartphone maker in five years time. Why not? It’s those sorts of big dreams that got Samsung where it is today.

Huawei plots Samsung, Apple overthrow

Photo: AFR

You'd better learn how to pronounce "Huawei". If the Chinese telecommunications giant has its way, its name will be on everyone's lips a few years from now. Huawei plans to topple Samsung, Apple, LG, HTC, Nokia and everyone else to become the world's number one smartphone maker.

It may not be as crazy as it sounds. Or, rather, it may be crazy, but that doesn't mean it can't come true. It wasn't all that long ago that Samsung declared its intention of taking the number one spot from Nokia - a laughable intention at the time, given the dreadful quality of Samsung's handsets five years ago - but look at them now. Number one with a bullet.

In an interview with the UK's Telegraph, the chief executive of Huawei Devices Wan Biao laid out the plot. "If you look back five years ago, Apple is small, Samsung is not so big . . . You can't see where we'll be in five years. At least top three. Maybe number one."

The Chinese company certainly has been coming along in leaps and bounds these past 12 months, at least from a handset perspective. It just announced the Ascend P2 (pictured above), which it claims is the world's fastest LTE smartphone. It's also released what it claims is the world's largest phone, the 6.1-inch Ascent Mate, which is handily larger than Samsung's humongous Galaxy Note II (5.5 inches).

They're not only getting bigger and faster. Huawei's last four or five phones have also been a lot better looking, with nice clean lines where once there were just drab, iPhone 1.0-like shapes. All the company needs do now is convince the West it's not a spy agency for the Chinese military, and it will be in with a shot.

Huawei is pronounced "Wah Way", by the way. Last year the company released a video on YouTube, teaching you how to say its name. Now we know why.


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