Mark Zuckerberg, the founder of Facebook, puts it this way: "A squirrel dying in front of your house may be more relevant to you right now than people dying in Africa." Click click. Like. Poke and Friend and Follow. Actually, clicking might not even be necessary any more. The last word must go to Google's Schmidt: "We don't need you to type at all. We know where you are. We know where you've been. We can more or less know what you're thinking about."
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