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BlackBerry's tough pitch to find a buyer

Christopher Williams, Katherine Rushton (via SMH) | Aug. 13, 2013
Once the smartphone pioneer rivals all copied, BlackBerry is now apparently a business none of them want.

Before Thorsten Heins, the chief executive of BlackBerry, introduced its new smartphone software, BB10, alongside new handsets in January, he warned rivals not to underestimate his company. They need not have worried.

By planting a "for sale" sign in the ground outside BlackBerry HQ in Waterloo, Ontario, the 55-year-old German has this week admitted as much. Although BB10 attracted praise from reviewers and was backed with a big marketing push, it has failed to halt the decline in the company's share of the smartphone market it pioneered.

BlackBerry: struggling to find a buyer.
BlackBerry: struggling to find a buyer.Photo: AP

Just last week the industry analysts IDC said BlackBerry had slipped behind fellow struggler Microsoft and into fourth place in the smartphone league table, with Apple and especially Google way out in the lead.

The iPhone accounted for 13 per cent of shipments and the dozens of handsets using Google's Android technology, available from Samsung and others, nearly 80 per cent. Despite its new software and hardware, BlackBerry sold 12 per cent fewer handsets in the second quarter than last year.

If it decides to sell the business, the special committee of the BlackBerry board convened to explore strategic options therefore faces a tough pitch to potential buyers.

With no sign of a turnaround, the portfolio of technology patents won by the company during its heyday and more recently acquired from outside is likely to be the focus of any deal for the handset business.

Research In Motion, as BlackBerry used to be known, may have been the default choice for most companies equipping staff with mobiles a few years ago, but it is now so small it is unlikely even to appeal to buyers seeking to establish a foothold in this intensely competitive market.

Struggling to make a dent in the market: the BlackBerry Q10.
Struggling to make a dent in the market: the BlackBerry Q10.Photo: AP

"BlackBerry's handset business is very precarious," said Daniel Gleeson, an analyst at Screen Digest. "The patent portfolio would be very interesting to a lot of people and BlackBerry would want to sell it with the handset business.

"What happened with Google and Motorola might put some people off and bring the price down, however." Google bought Motorola's struggling mobile phone unit for $US12.5b in 2011.

It was the biggest ever Google acquisition, even though executives openly admitted they were interested in the patent portfolio, not the business. It is clear today, however, that they overpaid: the level of damages awarded by intellectual property courts has fallen and attempts to ban rival smartphones have failed in practical terms.


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