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BlackBerry up for sale: 5 reasons it went wrong

Chris Martin | Aug. 14, 2013
BlackBerry has announced that it is has essentially put itself up for sale. So where did it all go wrong for Canadian firm which was once a leader in the mobile industry?

BlackBerry promised an update to the BlackBerry 10 OS for PlayBook users but this was cancelled last month with CEO Heins saying he was "not satisfied with level of performance and user experience".

Enterprise

There was a time when BlackBerry rules the enterprise world. Countless businesses handed out BlackBerrys to its workers thanks to its simple and effective way of giving constant and secure access to email. It was an industry standard but then along came the iPhone which added some desirability along with better web surfing and apps.

Businesses didn't like it, but people who worked in businesses loved and demanded the iPhone, and the game changed. From being a byword for innovation 'BlackBerry' became a staid, boring, functional thing. Once the iPhone rolled into town, followed by Android devices, BlackBerry was struggling to compete, and simply didn't innovated quick enough to keep its loyal following.

 

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