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BitTorrent's artist Bundles rack up 100 million downloads, pay gates on the way

Caitlin McGarry | June 17, 2014
Free music isn't exactly a tough sell, but BitTorrent is betting that it can help artists find paying fans with its pre-packaged content Bundle program. Bundles have racked up 100 million downloads since launching last year, with Bay Area rapper G-Eazy responsible for helping the company reach the milestone.

"This is less about building a business for us and more about funding bundles," Mason said. "Bundles is about doing something meaningful in the publishing space. What's so great about what we get to do here is we don't have to put the bottom line first. BitTorrent's bottom line is fine. This is not our only revenue stream. We're a technology company with lots of different revenue streams. Bundles for us is about doing the right thing for the publishing industry."

 

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