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Bing gets a Modern makeover and smarter search results

Ian Paul | Sept. 18, 2013
To fight Google, you must become Google, it seems.

Snapshot, sidebar combo
Bing's previous overhaul brought two new features to search: snapshot and sidebar. Both of these features will now be combined into one area, showing you vital information about your search and  relevant data from your social networks. Snapshot and sidebar will still appear as two separate boxes, mind you, only together one after the other.

Snapshot is kind of like the Knowledge Graph boxes you see in Google. If you search for Katy Perry, for example, snapshot shows you a brief biography, latest songs, albums, and other celebs people search for when looking up Katy Perry.

If you search for Seattle Restaurants, you get a map of Seattle, as well as a main column filled with recommendations. Hover over any of the top-listed restaurants, and a pop-out column appears with Snapshot information about the restaurant such as hours, address, and Yelp reviews.

Sidebar is a collection of data from social networks connected to your Microsoft account. If you search for Breaking Bad, you might see a shared link or post from a Facebook friend. The Sidebar also shows public social networking posts from personalities, celebrities, and brands.

Adaptive design, in more ways than one
Finally, the new Bing will offer an adaptive design that changes based on whether you're viewing Bing on a PC, tablet, or mobile device.

Bing's changes may be more helpful, but there doesn't seem to be really anything truly new here other than a few conceptual changes to how information is delivered (Page Zero) and a fresh coat of paint.


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