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Bill Gates gets serious about Microsoft Bob

Gregg Keizer | July 16, 2013
'We were just ahead of our time, like most of our mistakes,' Gates says of personal agents like the notorious Clippy character

Microsoft Chairman Bill Gates today briefly took attendees at a company-hosted research conference back decades to the failure of Microsoft Bob and the loathed "Clippy" to talk about opportunities in preemptively helping technology users.

In some ways, Gates' comments at the Microsoft Research Faculty Summit were reminiscent of a line or two in current-CEO Steve Ballmer's memo last week in which he outlined the reasons for the company's radical reorganization.

"It's surprising how little we've had a breakthrough in terms of how you fully take advantage of software," Gates acknowledged as he responded to a question about what the next step should be "to make more-ordinary mortals without computer science degrees ... benefit even more from the computers we've managed to get into their homes."

The query, posed by a researcher from Carnegie Mellon University (CMU), asked Gates to comment on how scientists can make technology easier to use.

"It's been talked about for decades, and now really is possible, where we see where you're going, we see your calendar, we see your various communications," said Gates. "Some of those communications we can actually look at the text, look at the speech, try to be helpful to you in your activities. I think we will be more connected and, therefore, if somebody wants to do a task like find a gift of a certain type, organize a trip of a certain way, that there will be a closer match ... that is, the gap between what the software can do for them and what most people end up doing, that could be reduced.

"But you always make mistakes on these things. When the machine tries to do the table with numbers, or the dog comes up and says, 'Oh, you didn't do this thing right,' Microsoft Bob-style, which is a long time ago when we tried a little personality that was definitely premature," Gates said, drawing laughter from the audience. "I think it will re-emerge, but perhaps with a bit more sophistication. We were just ahead of our time, like most of our mistakes."

Todd Bishop, who writes the GeekWire blog, first reported on Gates' comments on Bob and personal agents.

Microsoft Bob, a 1995 attempt to overlay an even-less-technical interface atop Windows 95, sported a "personal agent" — although the technology was actually labeled "Microsoft Agent" by the company — defined as an on-screen character who interceded when the software thought the user wanted to accomplish a task. Among those characters was a dog, nicknamed "Rover."

(The concept of a personal agent was added to Office 97 — made infamous by "Clippy," the paperclip cartoon character — and continued to play a role in the suite through Office 2003. A further digression: Clippy has a Twitter account.)


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