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Big data Google-style comes under attack

Brandon Butler | March 21, 2014
The article in TIME is headlined "Google's Flu Project Shows the Failings of Big Data." However, critics says the real failing here is not with big data but with Google.

"Unfortunately, this transformation is in its early stages and as a result projects are going to fail (like the Google GFT example) if we get over excited about the technology alone," he says.   

A few bad apples shouldn't spoil the bushel, says Jim Ingle, SVP at NTT Data, which consults with companies to hone a data management strategy. Many companies, he concedes don't have the need for a big data platform. But, he says traditional data warehousing tools are also not idea. New data platforms allow for faster and easier access to data. "It is difficult to effectively predetermine how an organization will want to access and analyze its data over time," he says. "Flexibility and speed of data analysis is the future and big data technologies enable this regardless of whether you have massive amounts of data or not."

 

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