A lot of the vast scale of World of Tanks is made more digestible by intelligent use of some well-known big data technologies, like Hadoop and Tableau.
"Before we were acquired we had a really, really bright guy ... really into data mining. So he wrote this whole back-end tracking system called the Reflection system, that can keep track of every player's movement, every click through the UI, everything but in a very quick way and in a small data set," he said.
The result is that the company has vast sets of actionable data on everything from in-game behavior to purchasing and conversions, which Wagner said he uses extensively — and not just for work.
"I think I have like 105 custom reports that's anything from purchasing to movement heatmaps to kill/death heatmaps," he said. "One thing I do that's probably not fair is look at the kill/death heatmaps when I'm playing — I look for the best areas to snipe from."
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