Photo - (From left) Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad; Henry Tan, Chief Operating Officer of Astro; Keertan Adyanthya, General Manager FOX International Channels Malaysia show how ESCAPE is available across multiple devices.
Malaysian telecom Celcom's football (soccer) subscribers will be able to watch coverage of Barclays Premier League (BPL] across multiple devices and platforms following a partnership between Celcom, Malaysia's Astro Supersport and Fox Sports.
Long and short length content formats of BPL matches can be watched on any device including smartphones, tablets, laptops and PCs across Android, iOS, Mac and PC platforms through the 'Escape by Celcom' channel, said Celcom Axiata [Celcom] chief executive officer Dato' Sri Shazalli Ramly.
"Subscribers can watch the live broadcasts in high resolution or watch the highlights of past matches where Escape's unique "pause and play feature becomes an advantage, said Shazalli.
He said the partnership between Escape by Celcom, Astro and Fox Sports was formed as part of an ongoing plan to enhance the variety of content in high resolution, high quality and high impact.
"As Celcom continues to work toward refining Escape's integrated services [ESCnowDotCom], we know that by partnering with Astro and Fox Sports, we will jointly deliver the best standard of a seamless experience in digital entertainment," said Shazalli.
Astro Malaysia's chief operating officer Henry Tan said this was the first of more collaborations to come between Celcom, Fox and Astro. "This signals a positive development not only for the industry, but also for the Malaysian sports fans."
"This is an opportunity to position our brand here in Malaysia, by catering to the growth of integrated and digital entertainment in the country," added Fox International Channels Malaysia general manager, Keertan Adyanthaya,
Ecosystem, not 'ego-system'
Celcom's Shazalli said while keeping to its core business of mobile telephone, the telecom is deepening its solutions for all three content consumption comportments - - nomadic, fixed and mobile.
He said the Escape channel "is a real innovation that allows the subscriber to take advantage of all three, simultaneously - subscribers can watch the highlights on their PC at home, pause and continue on a tablet at a local coffee shop, and finish the last bit on their commute from work through their mobile phones."
"Even as a major mobile telecommunications player in Malaysia, we recognised early on that we cannot be competitive within an 'ego-system'; rather, we are evolving within an ecosystem of other service providers, local producers and international content to provide the best personal entertainment experience to our customers," he said.
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