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Ballmer pushes 'family of devices' as Microsoft's new mantra

Gregg Keizer | July 15, 2013
Windows now simply a 'shell,' says CEO.

Ballmer may have put it in its most succinct, transparent form in his prepared comments at the top of the conference call. "The form of the delivery of our value will shift to really thinking about devices and services, versus packaged software," he said.


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