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AVG launches management platform for MSP channel

Nermin Bajric | May 7, 2014
Managed Workplace intended to boost partner productivity and reduce cost in managing SMB customers.

Security services and software vendor, AVG, has expanded to its security services suite with the debut of its remote management and monitoring (RMM) application platform, Managed Workforce, at CeBIT 2014 in Sydney's Olympic Park.

The platform entails management and monitoring capabilities for channel partners to services all devices used by small to medium businesses (SMB) both within and outside of a client's network.

It promises to increase productivity and reducing cost of managing a customer's business IT systems by providing integration between disparate managements tools from different vendors.

According to AVG global SMB general manager, Mike Foreman, Managed Workforce employs a contractual (12-month) billing model because the vendor is targeting partners which are ready to make the commitment.

In return, AVG offers training and development centred on how to most effectively utilise the service within the partner's portfolio, and how to transition to a managed services provider (MSP) model from a material one.

"We want partners committed to make that change [to MSP]," Foreman said.

The entry price per device is $A3.20, while the server price starts at about $A7.70.

Managed Workforce works alongside AVG's CloudCare which was launched late 2013. CloudCare is a suite of Cloud-based remote IT data security and protection management services. It contains anti-virus, content filtering, email security, and online backup. Like Managed Workforce, it was developed specifically for SMBs.

Additionally, AVG offers all partners the opportunity to outsource basic helpdesk or professional IT services support through its Helpdesk and Network Operations Centre services.

AVG claims that while it has competitors in the individual CloudCare, RMM, and helpdesk spaces, it is the only player which combines all three to service customers.

The launch of Managed Workplace marks the next step in AVG's move from "just an Internet anti-virus company" to a security services brand.

"AVG has moved from just anti-virus to devices, data, and people," Foreman said. "You will start to see the company protect more than just the PC. We already have more than 70 million mobile users."

"We want to provide everything for SMB around data security. The transition for us is about helping customers get on with their business while we focus on data."


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