"As a father, husband, brother and son, I would never promote such product ... this was never my intention and I am extremely sorry for the trouble this carelessness caused," he wrote in his apology message.
Some haven't bought the explanation, including British conservative MP Caroline Dinenage, who was quoted by The Daily Mail as saying it was "absurd" to say the "ridiculous, mindless products" had been made in error.
Solid Gold Bomb was launched in Melbourne by Fowler in 2008 but that same year moved its headquarters to London before finally settling in the US. The company has eight staff worldwide but Fowler and his art director remain in Australia, with manufacturing conducted in the US.
Fowler, who has just welcomed his third child, is now focusing his efforts on reviving the company although he described task ahead as "like suddenly having to climb Everest without an oxygen tank".
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