Llamas said the fate of the Z10 in the U.S. is hard to predict, since marketing of the device hasn't been revealed. The U.S. market is considered vitally important to BlackBerry.
Llamas said there is a chance that the Z10 could be a "wildfire success or could struggle" depending on how marketing goes.
"Here it is already mid-March and the only marketing of the Z10 was the BlackBerry 10 SuperBowl ad that didn't win over a lot of people," Llamas said. "My hope is that BlackBerry is going to pour it on, marketing the new user interface and highlight features such as peek and flow. BlackBerry has probably trained the carriers' salespeople well. I cannot anticipate that BlackBerry will release the Z10 with minimal marketing."
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