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AT&T lets companies sponsor subscribers' mobile data

Stephen Lawson | Jan. 7, 2014
AT&T will let media companies and other partners cover the cost of delivering some data over the carrier's mobile network, letting subscribers click on videos and other content without worrying about their monthly data caps.

The service is available to subscribers on postpaid or session-based data plans using any device that runs on AT&T's domestic LTE and HSPA (high-speed packet data) networks. That includes smartphones, tablets, laptop modems and mobile hotspots. When subscribers see sponsored content, they will be alerted and will be able to take advantage of it without any extra steps once their eligibility is verified. There are no activation steps for users, AT&T said.

Companies could use sponsored data to draw users to a new app, game or movie trailer, encourage consumers to browse a mobile shopping site, or offer rewards under a customer loyalty program, AT&T said.

In what might prove a more significant new capability, AT&T said enterprises could use Sponsored Data to cover the cost of their employees' data usage on certain business-related applications and sites, while personal data use still counted against the employee's own monthly plan.

 

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