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ATEN appoints Simply Connect as an exclusive distributor in Singapore

Zafar Anjum | Jan. 9, 2013
Aim is to penetrate deeper into Singapore and serve customers better.

Taiwanese company ATEN International has appointed Simply Connect Pte Ltd as the exclusive distributor of ATEN products in Singapore from January 1 this year, announced the designer and manufacturer of advanced connectivity solutions.

The Singapore distributor was selected for its outstanding level of customer service, technical capabilities and network expertise in the connectivity and Pro A/V industry, the Taiwanese firm said in a statement on 2 January.

"ATEN as a leading manufacturer of connectivity solutions has been in Singapore for the past 10 years with a strong market presence and share," said David Lin, Regional Sales Manager of ATEN International. "With the steady rise of Singapore as an economic powerhouse, we have been searching for a strategic partner who could help to explore new opportunities. This distribution agreement speaks of our commitment to expanding sales and services in the Singapore."

With the partnership with Simply Connect, ATEN intends to effectively formulate an improved local service structure in Singapore wherein customers with any technical issues can expect to get a reply within 24 hours, the company said in its statement.


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