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Astro Malaysia sets up digital publishing arm, launches six e-magazines

AvantiKumar | Jan. 23, 2014
The six e-magazines will also available through Apple's Newsstand for iPad and iPhone users, says Astro Malaysia's COO Henry Tan.

Launch - Henry Tan, COO, Astro Malaysia with Sree Pathmanathan, COO, modified 

Photo - Flanked by models (centre, from left) Henry Tan, COO, Astro Malaysia with Sree Pathmanathan, COO, Astro Digital Publications.


Malaysia's Astro has launched six digital publications through its digital publishing arm to better engage with its customers through online channels including their mobile devices, according to the satellite TV programme provider.

During the launch of the six e-magazines - Style (English women's fashion lifestyle), Car (automotive), InTrend (Malay women's fashion lifestyle), FHM (English men's lifestyle), Men's Uno (Chinese men's fashion lifestyle) and ifeel (Chinese women's fashion lifestyle) - Astro Malaysia's chief operating officer Henry Tan said existing customers would get five of these titles free.

"The launch of these six digital publications marks a key milestone for our publication arm as the first fully integrated digital publisher in Malaysia," said Tan. "With immediate effect, we are now known as Astro Digital Publications [ADPUB]."

He said, "The world of publications is changing rapidly. Digital publications like ours will open up a new world of exciting possibilities for consumers and advertisers alike. At Astro Digital Publications, we will go all out to excite our readers - satisfy their mind, feast their eyes and feed their fingers."

ADPUB chief operating officer Sree Pathmanathan said this move also opened up campaigns through interactive magazines, social media, websites, and other e-commerce opportunities.

 "We are pleased to announce that the e-magazine versions of our suite of five e-magazines will be available for free download exclusively to all Astro customers from 10 February onwards," Pathmanathan added. 

 Digital platform

"Sixty [60] percent of Astro households own smartphones or tablets," he said. "Assuming that two individuals of each of these household read our magazines we have the estimated collective readership of four million quality consumers, thus making Astro Digital Publications potentially the largest distributed digital platform in the country." 

Pathmanathan said the sixth publication, FHM e-magazine, is available at US$0.99 per edition to Astro customers while non-Astro customers can also download any of these magazines at US$0.99 per edition on the newsstand.

"Keeping our customers top in mind, we are now shifting from a static read to live images with interactivity and engagement as our main focus, which is sure to excite them as we want them to experience our magazines through an entirely different platform. This new world is readily available anytime, anywhere on multi devices for our customers who can keep abreast with the latest in fashion, lifestyle, motoring and more," he said.

Pathmanathan said new sports, entertainment and education titles are being planned as well as AstroView e-magazines. "Astro customers can expect the AstroView programme guide for their easy reference in a language of their choice - in English, Malay, Chinese or Tamil.  This means they can access programme information conveniently and immediately, whenever they like."


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