Celebrities from across Asia are leading the global ambassador efforts for Earth Hour this year, lending their voices of support for the campaign, announced Earth Hour today.
Earth Hour is a global environmental initiative in partnership with the international conservation organisation, WWF. Earth Hour 2013 will take place on Saturday, March 23 at 8:30 pm.
The Asian celebrities who have agreed to lend their support for this cause are Nadya Hutagalung, Utt Panichkul, Pevita Pearce, Andy F. Noya, Ariel from NOAH, G.E.M., Eason Chan, Kay Tse, Shruti Hassan, Marc Nelson, Rovilson Fernandez, Mikee Cojuangco-Jaworski, Bathiya & Santhush (BNS), Li Bingbing, Yu Quan, Chen Yibing, Li Yundi, Li Yuchun, Harlem Yu, Sonia Sui, JJ Lin, Amber Kuo , Christine Fan and S.H.E.
"The issues that face our planet are as relevant to Asia as they are to the rest of the world," says Nadya Hutagalung, WWF Earth Hour ambassador and host of Asia's Next Top Model. "As our economies grow and Asia becomes the predominant economic force across the planet, we have to pause and think about what legacy we want to leave, not only for our countries in the Asian region, but also for the whole planet."
Nadya is the face of the 'One Degree Up' campaign in Singapore, as part of Earth Hour's global 'I Will If You Will' initiative, and has pledged to plant 100 baby trees in the Heart of Borneo if 20 shopping centres in Singapore pledge to support the campaign by turning their air conditioners up by one degree, according to a statement by Earth Hour.
This Earth Hour, World Wide Fund for Nature (WWF) Singapore is challenging Singaporeans to take action for the environment by turning their air-conditioning up by one degree. According to the National Environment Agency in Singapore, air-conditioning accounts for up to 60 percent of the electricity bills of buildings in the country.
According to the Earth Hour statement, WWF Hong Kong's Earth Hour digital platform went live last week, and is being promoted with the help of G.E.M, alongside Eason Chan and Kay Tse.
In China, WWF-China is encouraging people to take part in Green Week for Earth Hour 2013 by challenging people across China to adopt one of seven environmentally friendly actions as an ongoing practice all year round.
Sign up for CIO Asia eNewsletters.