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Asia Pacific PC market declines in 2014 Q1

Anuradha Shukla | May 2, 2014
Slump attributed to elections in some bigger markets in the region.

The Asia/Pacific (excluding Japan) PC market declined 8% sequentially and 11% year-on-year in the first quarter of 2014, according to a newly released report by IDC.

The PC market declined to reach 23.8 million units in 2014 Q1 and this decline is attributed to elections in some of the bigger markets in the region.

Vendors expected more sales in India but about half a million units from the commercial PC segment were not sold during this period due to the general elections that postponed an ongoing large education project in the nation.

This market was also affected in Indonesia and Thailand. While the economy was impacted was impacted by political unrest in Thailand, government funds were diverted in the run-up to the elections in Indonesia.

"However, as these markets stabilize after the elections, IDC expects commercial activity to resume in the second half as a result of pent-up demand," said Handoko Andi, research manager for Client Devices at IDC Asia/Pacific.

Lenovo at the top spot

The top place in the Asia/Pacific (excluding Japan) PC market is taken by Lenovo that survived a tough spot due to fewer commercial shipments during the Chinese New Year celebrations.

The second position was taken by Dell followed by HP, ASUS and Acer. HP is struggling to maintain its place after losing business in China and India.

At the fourth place is ASUS that expanded its footprint in the region by gaining market share in China.  

ASUS had a healthy channel inventory in China during 2014 Q1 and attracted consumers with its entry-level product lines.

"On the consumer side, ongoing distractions from smartphones and tablets as well as cautious channel intake impacted most markets in the region, especially in South East Asia," added Andi.


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