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Ashok Leyland uses gamification to bring business closer to IT

Shubhra Rishi | March 13, 2015
Ashok Leyland's IT-head found an innovative approach in the guise of gamification to bring business closer to IT-and it was no child's play.

"With the help of gamification, we brought in a cost culture within the organization and sensitized business users about the different costs involved in building an IT solution," said Natarajan.

Going forward, Natarajan will continue using the gamification concept on a selective basis. "Gamification has made the requirements-gathering process interactive, collaborating, and engaging for the user and it has helped us get on the same page with business," said Natarajan.


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