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ARM fades from Windows PCs and tablets, but grows in Chromebooks

Agam Shah | April 2, 2015
You win some, you lose some. Microsoft this week dropped support for ARM processors from its Surface tablets with the Surface 3, but adoption of the chip architecture in Chromebooks is growing.

ARM is trying to scale up the performance of its chips for PCs and servers, much like Intel is trying to lower the size and power consumption of its chips for smartphones and tablets. "For them to scale up is as much a big challenge as it is for Intel to scale down," Moorhead said.

The mobile market remains a pot of gold for ARM, which is making a half-hearted effort to grow in PCs, said Jim McGregor, principal analyst at Tirias Research. The PC market is flat, but ARM could usher in cheaper and thinner Chromebooks, he said.

Analysts also said that ARM will focus on important markets such as Internet of Things and embedded, where the opportunities are larger.

 

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