First to market
In recent months LG has shown itself willing to jump onto early adopter technologies, such as introducing its first Ultra HD Smart TV.
Although introducing new technologies can be challenging, Skropidis said developing devices that create "new and exciting experiences for consumers" is worth it in order to be at the "forefront of the technology innovation."
"We want to set the standard for the rest of the industry, and by doing so we aim to remain ahead of the curve," he said.
Skropidis adds that being a market innovator also has a positive effect on brand image, and helps to build consumer trust.
Though early adopters are usually the first to pick up these types of new and sometimes experimental technologies, Skropidis said many products eventually move into the mainstream.
"The introduction of curved technology opens up a whole new world of possibilities, whether it is technology that's relevant for the consumer, business, retail, government, or engineering," he said.
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