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Appreciating the Apple TV

Christopher Breen | Sept. 1, 2014
We maintain our hope that Apple will do far more with the Apple TV--add channels, open an App Store so we can play games on it, use it to control the smart devices in our home--but in the meantime, it's not a bad little box for work and play.

That said, the lack of Amazon Prime and Pandora on the Apple TV is a glaring omission (though understandable given they compete with iTunes).

Interface advantages
As much as people complain about the Apple TV's home screen becoming cluttered with the addition of new channels (though you can hide them individually), I prefer the one-screen approach to Roku's lazy-Susan carousel.

Other Apple content
Apple's control over the whole experience--from hardware to software to content--can be limiting in some ways, it does allow the company to push experiences it controls to devices it owns. In regard to the Apple TV this means Apple can offer its outstanding iTunes Festival concerts to Apple TV owners for free. And if you're interested in every move Apple makes, you can tune into its keynote presentations and press events as they happen.

Yes, we maintain our hope that Apple will do far more with the Apple TV--add channels, open an App Store so we can play games on it, use it to control the smart devices in our home--but in the meantime, it's not a bad little box for work and play.

 

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