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Appliance startup Marathon Laundry takes the Tesla approach to washing machines

Caitlin McGarry | Jan. 4, 2016
Marathon will show its first product, an all-in-one washer/dryer combo, at CES next week.

Those barriers to entry are real, which is why Marathon’s first machine combines an OEM washing machine with the startup’s own CPU and dryer parts. After nailing the first version, Marathon will work on building a machine from the ground up—just like Tesla.

Combining a washing machine and a dryer in one box is the first innovation, though it has been done before. So why haven’t other companies produced all-in-one laundry machines? Reid says no executive wants to be the person at the table who says, “I know how we can make half as much money as we did last year—let’s combine them!”

Of course, there’s the question of how a person is supposed to wash and dry multiple loads of laundry with just one machine. Marathon plans to market the machines as a pair—you don’t have to buy two, like you do with a washer and dryer, but it will make life easier if you do.

Reid will show Marathon’s machine to the public for the first time at CES, where the startup’s competitors will also be exhibiting. He wants them to see what he’s up to. Marathon is currently taking preorders online and is in talks with retailers for physical distribution. Reid expects to begin shipping the machines by June.

We’re taking a close look at the machine while we’re at CES next week, so check back for our first impressions.


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