Without looking over your shoulder
The new Siri also does one thing better than the other digital assistants: She can pull up information without mining your personal data. "We do this in a way that does not compromise your personal privacy," Federighi said.
"We honestly just don't want to know," he added.
That means Siri won't be tying map searches to your Apple ID, or name. Email mining for information is done on your device, not in the cloud. Apple won't be selling your personal info off to other third parties either, Federighi said.
All that means one thing: Siri just caught up to Cortana and Google Now. And she's far more useful--and helpful!--than before.
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