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Apple's new iPad stays firmly ahead of the tablet pack

Melissa J. Perenson | March 8, 2012
Apple takes the tablet lead over the Android masses with its third-generation iPad announced today. Thanks to an impressive hi-def Retinal display coupled with a bounty of iPad-optimized apps, Apple once again has the tablet to beat.

Apple takes the tablet lead over the Android masses with its third-generation iPad announced today. Thanks to an impressive hi-def Retinal display coupled with a bounty of iPad-optimized apps, Apple once again has the tablet to beat.

Chief among Apple's advantages over the Android tablet pack is that it will be the first to ship a superhigh-resolution display. And with that one tweak, Apple takes a big jump ahead of tablet maker Asus, whose closest current offering is a 1280-by-800-pixel display, and which has announced a 4G-capable 1920-by-1200-pixel model, the Transformer Pad Infinity, for later this spring/summer.

But the much-vaunted, much-desired high-res display on the new iPad is not the only reason Apple's will be the tablet to beat.

The More Apps the Better

At Apple's unveiling of the new iPad today, it became clear, more than ever, that the tablet market is being defined by the overall experience. And that polished experience is something that Android tablets are lacking. For example, let's take a closer look at tablet apps. Apple CEO Tim Cook noted that more than 200,000 iOS apps are now optimized for iPad. Android comes nowhere close to that number. I'd give you a number of Android tablet apps to make a comparison, but Google doesn't advertise how many tablet apps are in Android Market; nor does the company make discovering said apps particularly transparent or easy. It begs the question: why?

"You won't find these incredible apps on other tablets," said Cook. "In some estimates, there were over 100 competitive tablets launched in the last year. You won't find that same competitive experience."

It's All About the 'Experience'

That last point--the experience--is where Apple excels most. Putting together a smooth, elegant, and integrated experience between software and hardware is why the original iPhone took the mobile world by storm when it was first introduced, and why it still succeeds in spite of the army of Android phones now on the market. Apple brings that same design and experience philosophy to its tablets. This is why the third-generation iPad has all the hallmarks of a device that packs in the features that consumers will respond to and want to use.

For example, take the fact that company has significantly boosted the iPad's camera resolution for still images and video. But it's also greatly enhanced the experience of taking photos and doing things with those photos (granted, for some of this, you'll have to invest $5 in iPhoto for iPad).

Android Tablets Still Serious Contenders

By contrast, Android tablets have a solidly engineered operating system and hardware, and could do what consumers want. But that depends heavily upon developers implementing those options. The open nature of Android remains its blessing and curse. Fragmentation of the Android tablets is just as much a problem as it is on Android handsets. By comparison, the Apple credo of "it just works" is a philosophy demonstrated clearly at Apple's keynote when it showed off examples of games and iWorks apps working perfectly on the new iPad at today's launch event.

 

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