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Apple's new iMac is $200 cheaper -- and slower

Gregg Keizer | June 19, 2014
Apple today added a new entry-level iMac to its line, pricing it 15% lower than the previous cheapest model but dramatically scaling back the all-in-one's performance

Apple introduced a lower-priced iMac today at $1,099, 15% less than the previous entry-level model. (Image: Apple.)

"And will that price point hold?" asked Baker, referring to the discounting that third-party retailers, including Best Buy, now often do to sell more units.

Desktops like the iMac are not on life support, Baker maintained, even though much of the market's attention has turned to thin, lightweight notebooks, various 2-in-1 configurations that mix and match elements of tablets and personal computers, and most of all, to mobile devices, including tablets and larger-screen smartphones.

"There's clearly a market for desktops, all-in-ones and towers," said Baker, of the more traditional form factor, a looming case usually hidden under a desk. "There's still a market for the central computer that everyone in the household might use."

The new 21.5-in. iMac is available immediately at Apple's online store, in its own brick-and-mortar stores, and those of select resellers.


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