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Apple's Mac Pro is the new black

Gregg Keizer | Dec. 20, 2013
The 'dark tower' cylindrical desktop is the newest tech status symbol, argues analyst

But DiDio argued that even at those prices, Apple may be providing customers with a bargain. "Apple almost always uses top-of-the-line components, it never puts plain-Jane entry-level components in its Macs," she said.

There's some truth to what DiDio said.

According to estimates -- necessary because the graphics cards inside the Mac Pro are apparently custom-designed for Apple by Advanced Micro Devices (AMD) -- the two D300 GPUs in the lower-priced Mac Pro are worth about $1,200 alone. The same source, architosh, a website aimed at creative professionals who run CAD and 3-D software on Apple's OS X platform, pegged the higher-end Mac Pro's dual D500 GPUs at a $2,500 value.

The Mac Pro tops out at $9,599 if each configurable option is maxed at the highest-priced component. Such a machine would boast a 2.7GHz 12-core Xeon E5 CPU, 64GB of system memory, a 1TB SSD (sold-state drive), and dual AMD FirePro D700 GPUs.

At that price, a tricked-out Mac Pro would be worth the equivalent of about 46 pairs of Nike's most-expensive Air Jordan, the customizable Spizike iD basketball shoe, or enough to equip nine hoops teams, nearly a complete college conference.

Now that's status.


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