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Apple's interest in supersized iPad signals mimicry of Microsoft

Gregg Keizer | July 24, 2013
'2-in-1' could be in the cards, say analysts, envisioning a Surface-like iOS productivity device

But Apple has retreated from passionately defended positions before.

"Apple could work around [that] with a statement along the lines of, 'People love the iPad so much that it has become their productivity device of choice, and because of that they use it in a more traditional way,'" said Milanesi, putting words in Apple's mouth.

"They have been reluctant to do this," Gottheil acknowledged. "Mostly, I think, because they think Jobs wouldn't have done it. But I can see Jobs doing exactly this. They're not going to lead into that market, but in their minds, iOS is a modern, 21st century OS, the next step in the evolution of operating systems, a hassle-free computing platform."

 

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