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Apple's events move on, and so does the company

Jason Snell | June 12, 2013
In the technology world, being complacent is deadly. Something that's groundbreaking, revolutionary, or classic is inevitably tired and creaky just a few years later. As Steve Jobs himself preached, staying relevant is always about moving forward. At Apple's 2013 Worldwide Developers Conference (WWDC) we saw Apple itself take a revolutionary product that's by many standards still the best in the industry, and change it into something new.

Are there risks in these changes? Of course, but sticking with an old, increasingly out-of-date playbook would have been worse. Steve Jobs is gone, but before he left he demanded that the people at Apple not keep asking themselves what he would have done. After an appropriate period of mourning, this is the new face of Apple.

I like it. But more than that, I like that there's a new face and new energy coming from Apple. The tasteful black clothes are back in the closet. Life goes on, and so does Apple.


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