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Apple's Cook resets 3 popular, and wrong, Apple rumors

John Cox | April 26, 2013
Three comments this week by Apple CEO Tim Cook should have led to a reset of popular iOSphere rumors about the upcoming iPhone 6, iPad 5, and iPad mini 2, but probably didn’t.

AnandTechs Brian Klug also analyzed the iPhone 5 display as part of the Websites in-depth review of the new phone, confirming that in most quality measures, the iPhone 5 screen leads or is near the top compared to rivals. But in addition to the technical details, he also included photos comparing what the user sees when he looks at the iPhone 4S and 5 displays. In one photo, the 4S at right shows small white horizontal lines, typically visible in outdoor or direct light, but missing from the 5 screen at left. In the second photo, the 4S at right shows significantly more blue haze than the 5 screen to the left.

Apple seems to believe that this kind of attention to multiple criteria to improve screen quality is, in fact, experienced and appreciated by end users, even if they have no idea of the arcana of image engineering. This kind of approach to the screen experience goes well beyond the outward new tech specs such as the 16:9 aspect ratio, the 1136 x 640 resolution, and the use of an in-cell instead of on-cell digitizer' beyond simply making the screen larger.


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