Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Apple's Cook resets 3 popular, and wrong, Apple rumors

John Cox | April 26, 2013
Three comments this week by Apple CEO Tim Cook should have led to a reset of popular iOSphere rumors about the upcoming iPhone 6, iPad 5, and iPad mini 2, but probably didn’t.

Three comments this week by Apple CEO Tim Cook should have led to a reset of popular iOSphere rumors about the upcoming iPhone 6, iPad 5, and iPad mini 2, but probably didnt.

Cook made the comments during Apples Q2 earnings call with Wall Street analysts on Tuesday. He was responding to analysts questions, which themselves reflected several persistent strains of Apple rumors.

Quotes are from Macworlds edited transcript of Cooks remarks

1. Rumoristas: Apple will be announcing new iPhones and/or iPads in April, May, June, July, or August.

Cook: Our teams are hard at work on some amazing new hardware, software, and services that we cant wait to introduce this fall and throughout 2014. We continue to be very confident in our future product plans.

Translation: Well introduce new hardware, software, and services this fall and throughout 2014.

Comment: This is a pretty definite, and according to Apple watcher John Gruber, pretty unusual, signal of Apples announcement schedule. If one believes that the company will announce new iPad and iPhone models in 2013, then it seems that wont begin to happen until sometime this fall -- about 12 months after the announcement of the current iPhone, iPad, and iPad mini. Clearly, theyre seeking to adjust expectations regarding WWDC [the just announced Worldwide Developer Conference] in June, Gruber writes.

That leaves open the question of whether Apple will use WWDC, as it has in recent years, as a showcase for the next version of its mobile firmware, iOS 7. Gruber and others said recently that theyve been told that iOS 7 is behind schedule, and that Apple has reallocated software engineering resources to put it back on schedule. The other uncertainty is how last falls management shakeup --  which ousted iOS chief Scott Forstall, and shifted the iOS core to OS X software chief Craig Federighi, and the iOS user interface/user experience design work to Jony Ive may have affected the schedule.

2. Rumoristas: Apple is flailing and failing in innovation; theyre copying rivals too much or not copying them enough; they're losing market share; they should have cheaper phones and bigger-screened phones because the completion offer these.

Cook: We will continue to focus on the long term, and we remain very optimistic about our future. Were participating in large and growing markets. We see great opportunities in front of us, particularly given the long-term prospects of the smartphone and tablet markets, the strength of our incredible ecosystem which we plan to continue to augment with services, our plans for expanded distribution, and the potential of exciting new product categories.

Translation: Were still the Apple that created the iPhone and the iPad. We have a long-term focus on great opportunities in a big, growing market and were creating new classes of products to address them.

 

1  2  3  4  Next Page 

Sign up for CIO Asia eNewsletters.